In the world of candy, many iconic bars have interesting histories and unique names. One of the most intriguing stories involves a popular candy bar that was named after the inventor’s family horse. This candy bar is none other than the Milky Way.
The Milky Way bar, beloved by candy enthusiasts for its creamy nougat, caramel, and chocolate coating, has a connection to a family horse that makes its creation even more fascinating. But how did a horse come to inspire one of the world’s most famous candy bars? Let’s dive into the history behind this delicious treat.
The Creation of the Milky Way Candy Bar
The Milky Way bar was created in 1923 by Frank C. Mars, the founder of the Mars Company, which is now one of the largest candy manufacturers in the world. Mars, who had a passion for creating high-quality confections, was looking to develop a candy bar that could compete with other popular treats at the time.
Mars was inspired by a European treat called the “milkshake” or “milchbar” — a combination of chocolate and malted milk. He envisioned a similar treat that combined chocolate, nougat, and caramel, giving it a unique texture and flavor. After experimenting with different recipes, Frank Mars succeeded in developing a candy bar that became an instant hit.
However, the most surprising part of this story is the inspiration behind its name.
Naming the Candy Bar After the Family Horse
The Milky Way candy bar’s name was inspired by the family horse, not a celestial body or a milky way of stars, as some might assume. According to family lore, the candy bar was named after the horse of the Mars family because Frank C. Mars thought the name sounded pleasant and had a connection to the creamy, milky texture of the candy itself.
The horse in question was named “Milky Way”, and it was a beloved member of the Mars family. The horse’s name had a calm and classic ring to it, which Mars thought was a perfect match for the smooth and indulgent nature of the candy bar he had created.
By choosing the name “Milky Way,” Mars also capitalized on the appeal of using a familiar, comforting name that evoked the image of something creamy and delightful, aligning with the candy bar’s rich, milk-based ingredients.
The Launch of the Milky Way Bar
In 1923, the Milky Way candy bar was officially launched, and it quickly became a success. Its unique combination of nougat, caramel, and chocolate was a hit with consumers, and it was marketed as a more substantial and satisfying treat compared to other candy bars on the market.
Frank Mars was able to capitalize on the success of the Milky Way candy bar by expanding the product line, eventually introducing variations of the candy, including the Milky Way Dark, Milky Way Simply Caramel, and Milky Way Midnight. The candy bar became a staple in the candy world, with its delicious combination of flavors winning the hearts of many.
The Mars Family Legacy
The creation of the Milky Way bar and its name being inspired by the family horse is just one part of the Mars family’s long and successful legacy in the candy industry. Frank C. Mars’ passion for candy-making was passed down to his son, Forrest Mars, who further expanded the Mars Company, eventually creating other iconic brands such as Snickers, M&M’s, and Mars bars.
The Mars Company, now called Mars, Incorporated, remains one of the leading manufacturers of candy and confectionery in the world. The Milky Way candy bar continues to be one of their most popular products, loved by generations of candy fans.
Conclusion
The Milky Way candy bar, with its creamy nougat, caramel, and chocolate, is a favorite treat for millions of people around the world. The fact that it was named after the Mars family’s beloved horse adds a charming and unique layer to the story of its creation. Frank C. Mars’ decision to name the candy bar “Milky Way” after the family horse is a testament to the personal touch and creativity that went into crafting this iconic treat.
Next time you enjoy a Milky Way, you can appreciate not only its rich flavor but also the fascinating story behind its name—a candy bar inspired by the sweet memory of a family horse.